This arrived in our postbox today:
Wow, that’s a lot of people coloured in red, the colour of danger! Better not vote for them…
But if you do the maths: 30 people, 6 not coloured in, 24 coloured in => 80% coloured in
The visual cue of ‘how many Labor people are dangerous unionists’ does not match that big number there on the left. People respond pretty easily to visual cues, but maths is scary, so I reckon this flyer will result in the following thought pattern in most people:
“Seventy percent doesn’t sound that much, but that looks like a pretty high proportion of unionists!” possibly followed by “Oh dear, maybe I’d better not vote for them…”
I’m sure that the person/people behind this flyer have been careful to match the ‘unionist’ label to real unionists, so as not to be accused of deceptive advertising. Very subtle, very sneaky. Nicely done, Mark Neeham of West Perth (no political affilation mentioned).
Oh, and the back of the flyer doesn’t have any small print excusing the 80% trick on the front, just in case you were wondering – just some more details about the scary people pictured on the front. Did you know, Peter Garrett may not be a unionist (see 3rd from left, 2nd row), but he is a “lifelong anti-American activist”. Ohnoes! We can’t be having with that… Interesting that they don’t mention that he’s an environmentalist – maybe that’s turning into a “vote-for” label?